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THE WORK

BIG STORYTHE WORK

How The Etisalat Prize for Literature Changes Writers’ Lives

Etisalat Prize for Literature 2016 Shortlist

£15,000 is indeed a lot of money and it would of course transform the career of any writer who gets it. So, by offering the exact amount in prize money, the Etisalat Prize for Literature is the answer to the prayers of many up and coming authors in Africa.

Since its inception in 2013, winners of the prize have testified that The Etisalat Prize for Literature has brought a tremendous turnaround to their lives. Even those whose contest for the continent’s biggest literary prize ended on the shortlist have gained immense benefits from being considered at all.

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BIG STORYTHE WORK

What These Two TV Ads Really Mean For Airtel

Airtel data is life-gods of creativity

Airtel is changing, and you can see the transformation in the new commercials the telecom giant is running on TV. Gone are the days of spots that seem to follow set pieces and make viewers cringe. Today, Airtel is running two riveting spots for its data services that not only sell its products but also receive tremendous positive ratings from their intended audience. The reason for this shift may be the change in leadership in the marketing department.

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THE WORK

The Guardian Life Is Taking The Fight To ThisDay Style

Guardian Life

The Guardian Life magazine appears to have found its voice. It reads like a blog written by a gang of well educated millennials. This is probably what the new management, inspired by Toke Ibru, the late Alex Ibru’s son, was going for. But this is the second time the weekly supplement will be finding its voice.

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